Cheryl, founder of RocaBella, lost her husband Jersey City Fire Department Captain Mark V. Lee, Sr, from a 911-related illness.
Inspired by her husband’s legacy of love of family, and the value and importance of selflessness, she decided to create a brand that represents both the emotional and physical strength characteristics of first responders.
RocaBella’s ultimate mission is to help fallen first responder families with a hands-on approach by donating a significant portion of the profits from Rocabella Brands products to fund their needs.
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